LensLily AR based lens matching and shopping app

My Role

UI/UX Designer

I worked on an AR based mobile app for virtual try-on of eye-glasses where user can search glasses and try them or simply swipe right and left to like and dislike eye-glasses and match the perfect eyeglass for their need.

Problem Statement

With the growing trend of online shopping, users often face challenges in accurately selecting eyeglasses that suit their style and preferences without trying them on physically.

Solution

Provide a user friendly, easy to use virtual try-on experience to let users try the eyeglasses, match and ultimately buy them.

DESIGN JOURNEY

From research and insights to Interface

The design journey navigated through comprehensive user research, iterative testing, and meticulous design phases to create an engaging experience for the users.

Design Research Process

USER SURVEY

I crafted a survey questionnaire and conducted a survey to delve into user needs. The survey yielded quantitative data.

Surveyed around 16 people to get different perspectives and their behavior.

User survey questionnaire for AR lens App

USER INTERVIEWS

I crafted a interview questionnaire and conducted interviews to delve into user needs. These interviews enriched my insights with qualitative information.

Interviewed around 8 people to get different perspectives and their behavior.

Insights from the interviews

Majority of people have preference on type of eye glass frame.
Majority of people would like the recommendation according to their face type
Most people prefer style over brand
Majority of people would like to try different frames and see if they look nice before buying the product.
Some people buy glasses for regular use whereas some people buy glasses for specific purpose.

USER PERSONAS